Alibaba Group’s Global Ad Campaign for Pyeongchang Winter Olympics -To the Greatness of Small
Proximity China creates a series of Ads for Alibaba, which is the leading sponsor of the Olympics. With this stage of Pyeongchang Winter Olympics, it is the first time to introduce the sound of Olympics “To the Greatness of Small”. The campaign was awarded the Supernova CMO Award 2017 of Alibaba. Supernova is the annual innovation award of Alibaba marketing line, which is aimed to motivate marketing staff, ensure the effective use of resources and increase brand awareness.